Cookie Policy

Last updated: September 22, 2025

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you interact with our site.

2. How We Use Cookies

Optimus IT Labs uses cookies to:

  • Remember your preferences and settings
  • Understand how you use our website
  • Improve our website performance and user experience
  • Provide personalized content and recommendations
  • Analyze website traffic and usage patterns
  • Enable certain website functionality

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functionality such as page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

Examples:

  • Session management cookies
  • Authentication cookies
  • Security cookies
  • Load balancing cookies

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website and services.

Services Used:

  • Google Analytics - Website traffic analysis
  • Hotjar - User behavior analytics
  • Microsoft Clarity - Session recordings and heatmaps

3.3 Functional Cookies

These cookies allow the website to remember choices you make and provide enhanced features and personalization. They may be set by us or by third-party providers.

Examples:

  • Language preference cookies
  • Theme/display preference cookies
  • Form auto-fill cookies
  • Chat widget preferences

3.4 Marketing Cookies

These cookies track your visit to our website and are used to display relevant advertisements and measure the effectiveness of our marketing campaigns.

Services Used:

  • Google Ads - Conversion tracking and remarketing
  • LinkedIn Campaign Manager - B2B advertising
  • Facebook Pixel - Social media advertising
  • HubSpot - Marketing automation and tracking

4. Third-Party Cookies

Some cookies on our site are set by third-party services. We don't control these cookies and recommend reviewing the privacy policies of these third parties.

ServicePurposePrivacy Policy
Google AnalyticsWebsite analytics and insightsGoogle Privacy Policy
HubSpotMarketing automation and CRMHubSpot Privacy Policy
IntercomCustomer support chatIntercom Privacy Policy

5. Managing Your Cookie Preferences

5.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie consent banner allowing you to accept or customize your cookie preferences. You can update these preferences at any time by clicking the "Cookie Settings" link in our footer.

5.2 Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored on your device
  • Delete cookies from your device
  • Block cookies from specific websites
  • Block all cookies
  • Set cookies to be deleted when you close your browser

Note: Disabling certain cookies may affect the functionality of our website and limit your access to certain features.

6. Cookie Retention

Different cookies have different lifespans:

Session Cookies

These are temporary cookies that are deleted when you close your browser.

Persistent Cookies

These remain on your device for a set period (typically 1-24 months) or until you delete them.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the updated policy on our website.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Optimus IT Labs
Email: privacy@optimuslabs.com
Phone: +1 (555) 123-4567
Address: 123 Innovation Drive, San Francisco, CA 94105

9. Your Rights

Depending on your location, you may have certain rights regarding cookies and personal data:

  • Right to withdraw consent for non-essential cookies
  • Right to access information about cookies we use
  • Right to request deletion of personal data collected through cookies
  • Right to object to processing for marketing purposes

To exercise these rights, please contact us using the information provided above.